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 | Women shouldn't be the only ones who have fun shopping online, Dollar Shave Club CEO Michael Dubin told Wired magazine late in 2012. Yet in the realm of ecommerce, male consumers have traditionally been hard for marketers to pin down. They usually leave razor blade and underwear purchases to wives or girlfriends, as the conventional wisdom goes. The success of upstart companies like Dollar Shave Club and Flint and Tinder in this niche market have something to teach any entrepreneur about acquiring customers. Read on to find out more. | |
Customer Acquisition Lessons From Men's Underwear and Razor
The latest video from quirky razor blade company Dollar Shave Club has been the talk of the Internet last week. If you haven't seen it, take a look (it's already racked up almost a million views as I'm writing this post). Read more
| Welcome to June and Customer Acquisition
How did you find your first customer? I keenly remember setting up my first course on Skillshare. I thought I had a surefire hit on my hands. You know how many tickets... Read more
| A Kickstarter Success With Much to Teach Entrepreneurs
I've long been a follower of the influential marketing voice Joseph Jaffe on Twitter (if you're not following now, you should!) but when I heard about his Kickstarter for his... Read more
| Marketing Tips for Micro Budgets
A lot of people make the mistake of thinking marketing is only to be done when you have a little extra money to burn. Not at all -- you can't... Read more
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